You Know What You Do.
But Do You Know Who You Are?

A one day identity and career breakthrough intensive for professionals who know they’re capable of more, but feel overlooked, underplaced, misaligned, uncertain, stuck, or disconnected.

One DayAdelaideLimited to 10 People$497

Limited to 10 participants by design.

Identity Shift Intensive workshop

You don’t necessarily need to become someone else. You may need to understand the version of you that has been running the show, and decide whether it’s still the version you want leading your next chapter.

Maybe This Is Why You’re Here

A feeling you might recognise

Not everyone who comes to this has a career problem. Some do. Many don’t. What tends to be true is one of these.

Overlooked

You consistently contribute and deliver, but opportunities seem to pass you by.

Underplaced

Your experience and capability don’t seem to translate into the opportunities you expected.

Misaligned

Your career may look successful from the outside, but something inside tells you it no longer fits.

Uncertain

You know something needs to change, but you’re unclear about what should come next.

Stuck

You’ve tried changing jobs, gaining skills, or pushing harder, but somehow you keep arriving at the same place.

Disconnected

You’re achieving things, but they don’t necessarily feel connected to who you are anymore.

The Cost

What happens when you keep operating from an identity that no longer fits?

  • You keep making decisions based on old expectations, even ones you no longer agree with.
  • You pursue opportunities that look right on paper but don’t feel right once you’re in them.
  • You change external circumstances, a new job, a new title, without addressing the pattern underneath.
  • You become increasingly uncertain about what you actually want, even as you achieve more.
  • You lose another year still asking the same question.

The problem isn’t necessarily that you don’t know what to do. It may be that the person making the decision hasn’t caught up with the person you’ve become.

A Different Question

What if the problem isn’t your ability?

You may have spent years learning how to perform, achieve, adapt, meet expectations, become successful, and be dependable. Somewhere along the way, you may have built an identity around those things. And now you may be trying to create your future using an identity built for your past.

The Identity Shift Intensive is designed to help you pause, examine what has been running the show, release what no longer serves you, and deliberately design the next chapter.

Let’s Be Clear

This isn’t another career seminar

It’s not primarily about writing another resume, collecting another qualification, listening to motivational speeches, being told to “just be confident,” or following someone else’s definition of success.

Instead, it’s a guided, intimate day of reflection, identity work, practical career clarity, and forward planning.

The Central Question
Who am I?

Not your job title. Not your business. Not your education, your achievements, your relationships, your hobbies, or the roles you’ve learned to play for other people’s expectations.

This isn’t about rejecting any of these parts of your life. It’s about exploring who you are underneath your attachment to them, so the rest of it can sit on solid ground instead of holding you up.

JobBusinessEducationAchievementsRelationshipsSocial roles
One Day. Four Stages.

A different way forward

01

Surface

See what’s actually running your decisions. Explore the beliefs, patterns, expectations, and assumptions that may be influencing your career and life.

02

Release

Stop carrying an identity that no longer fits. Identify and work through the patterns and beliefs that may be keeping you attached to an outdated version of yourself.

03

Design

Decide who you’re becoming. Clarify your values, strengths, direction, and identity beyond your current role or title.

04

Activate

Turn the shift into your next 90 days. Translate insight into practical decisions, commitments, and a clear action plan.

Before The Day Itself

Imagine stepping away for one day

Away from normal work, applications, emails, and external expectations. One day to reflect, explore, participate, and decide what comes next. This isn’t a seminar where someone talks at you all day, it’s a small, interactive experience.

What Your Day Looks Like

Saturday, October 3, 2026 · Adelaide

9:30 AM to 7:00 PM · Fully catered · Wauwi Inparrila, Light Square Meeting Place, 11 Mellor St, Adelaide SA 5000

9:30 AM

Arrive

Create space away from normal work and daily responsibilities. Welcome, group agreements, and the question framing the day.

10:00 AM

Explore & Shift

Understand the patterns, beliefs, and identity influences running your decisions, then work through the deeper patterns using guided exercises and NTT based methodology.

1:00 PM

Design

Clarify your values, identity, and direction.

4:00 PM

Activate

Build your next 90 day plan, set up your accountability partnership, commitment circle.

7:00 PM

Closing

Reflection and next steps.

Limited to 10 participants by design, not marketing. This is working time with genuine engagement, not a seminar.

What You’ll Leave With

Six things in your hands

Identity Statement

A clearer articulation of who you are beyond your current title or role.

Core Belief Reset

Identify and work through a belief or pattern that may be influencing your decisions.

Values Hierarchy

Understand what genuinely matters to you and how it should influence future decisions.

90 Day Activation Plan

Translate your insights into specific next steps.

Accountability Partnership

Create support for following through after the intensive.

Materials & Recording

Keep the tools and key learning from the experience. Full workshop recording, with participant consent obtained before recording begins.

Reserve My Place

October 3 · Adelaide · Maximum 10 participants · $497

Why We Don’t Always See Our Own Patterns

You take in more than you notice

Your senses receive vastly more information than your conscious attention can process. Your brain filters and prioritises what gets through, shaped by your previous experiences, beliefs, and learned patterns.

Deletion

Some information doesn’t reach conscious attention at all.

Distortion

What does get through is often interpreted through existing beliefs, expectations, and assumptions.

Generalisation

Individual experiences can become broader internal rules, long after the original moment is gone.

One useful way of understanding these internal filters is through three patterns often described as deletion, distortion, and generalisation, not as proven mechanisms in precisely this form, but as a practical lens for noticing why you can know something intellectually but still keep doing something different.

The Method Behind the Experience

Neuro Transformation Therapy™

NTT is part of the methodology used within the Identity Shift Intensive, a structured method to explore and work through emotional and belief patterns that may influence how we respond to situations. It is not clinical therapy, not a medical treatment, and not a substitute for professional mental health support.

01

Identify the pattern

Name what’s actually running underneath, clearly, not vaguely.

02

Explore the experience

Trace it to where it actually came from.

03

Identify the meaning

Understand what it was trying to protect or achieve for you.

04

Reframe the pattern

Work through it with a more accurate, useful alternative.

05

Build a new response

Develop a more constructive way forward from here.

What Clients & Participants Say

What people say after working with Mahdi

These are from people Mahdi has worked with through career coaching and mentoring. The Identity Shift Intensive on October 3, 2026 is the first cohort, so there are no participant testimonials for the intensive itself yet.

“It’s truly inspiring to see your continued dedication to helping others to reach their potential on their career development journey. I feel blessed to have learned from you. Your resume crafting technique helps me remember what I’ve written easily and excel at tailoring my resume to fit the specific job requirements of each position I applied for. As a result of using the template and applying the crafting technique, I was invited to interviews for each job I applied for. Thank you very much 🙏”

Mon I.

“I’m incredibly grateful for the support and guidance I received from Mahdi during my job search. From helping me secure an interview to preparing me for each step of the process, their coaching made a huge difference. They shared practical tips, helped me structure my responses, and most importantly, gave me the confidence I needed to walk into interviews feeling ready and strong. Their encouragement and insights were invaluable. I wouldn’t have made it this far without their help.

Highly recommend him to anyone looking for genuine, results-driven support”

Nasim B.
Mahdi, founder of Self Develop Life
Why Mahdi

I’ve experienced professional identity from multiple perspectives

Mahdi brings together decades of professional experience, leadership, career transition, mentoring, and personal transformation. He understands what happens when the person you’ve become no longer fits the direction you want to take, because he’s lived through that shift himself, arriving in Australia as a skilled migrant in 2010 and rebuilding from the ground up.

  • Bachelor in Agronomy, Master in Industrial Management
  • 26 years of professional experience across 22 industries, including approximately 15 entrepreneurial ventures and business experiences
  • Leadership position in the Australian Public Service
  • Career mentor through the ATO and PMI
  • Volunteer with City of Adelaide’s Talk with Local
  • Master Neuro Transformation Therapy™ Practitioner and Coach

Experience & Support — approximately 70 people have been supported by Mahdi over the past two years. That support has included career clarity, stronger applications, interviews, employment outcomes, and other personal and professional outcomes, with the large majority reporting a positive result.

Individual results vary. This reflects Mahdi’s broader coaching and advice work, not a guaranteed outcome of the Identity Shift Intensive specifically.

Is This You?

This is for you if…

You’re successful on paper but feel disconnected internally.

You know you’re capable of more but aren’t clear what “more” means.

Your career no longer feels aligned with who you’ve become.

You’re considering a career change but don’t know what direction fits.

You keep repeating patterns despite knowing intellectually what you should do.

You’re ready to stop operating purely from other people’s expectations.

You do not need to have a career problem to attend. The deeper question, who am I beyond all of this, applies whether or not your career itself feels broken.

Just as Important

This may not be for you if…

  • You’re looking for someone to simply tell you which job to apply for.
  • You only want resume or interview assistance.
  • You’re not willing to reflect honestly on your current patterns.
  • You’re looking for a motivational seminar rather than an interactive experience.
Everything Included

Everything Included in Your $497 Investment

$497

Full day Identity Shift Intensive

Identity Audit

Guided NTT process

Identity Statement

Values Hierarchy

90 Day Activation Plan

Accountability Partnership

Workshop materials

Full recording

Catering

Mindshift Collective access

Reserve My Place

Limited to 10 participants.

Register before September 20 and receive:

Bonus 1: Identity Audit Workbook
Bonus 2: 30 Minute Clarity Session with Mahdi

At no extra cost. After that date, the workshop itself stays exactly the same.
Only 10 Places
10
Limited to 10 participants by design, not as a marketing tactic.

The smaller group allows enough space for reflection, guided work, meaningful conversation, and individual attention. It only works if there’s genuine room for everyone to be seen.

Why Now?

Staying in the same pattern has a cost

Not necessarily an obvious one. It can show up as another year in a role that no longer fits, another promotion that doesn’t feel fulfilling, another course without clarity, another job application without confidence, another decision based on what you “should” do.

At some point, knowing that something needs to change isn’t enough. You need space to understand it, and decide what comes next.

Reserve Your Place

Ten seats. One day. October 3, Adelaide.

$497
Reserve My Place →

Secure checkout via Stripe. Prefer PayPal? Need to discuss payment first? Book a Clarity Call.

Before You Go

Frequently asked

Is this career coaching?

It goes deeper than conventional career advice while remaining focused on professional and personal development. Career often comes up naturally, but the actual focus is the identity underneath it.

Do I need to know exactly what I want before attending?

No. Clarity is part of the process, not a prerequisite for it.

Is this therapy?

No. This is a structured personal development experience using NTT. It is not clinical therapy, not a medical treatment, and not a substitute for professional mental health support.

What is NTT?

Neuro Transformation Therapy, a structured method used to explore emotional and belief patterns that may influence how we respond to situations. See “The Method Behind the Experience” above for more detail.

Is this suitable if I’m already successful?

Yes, if you feel misaligned, stuck, or ready for a new chapter, external success and this work aren’t mutually exclusive.

What should I bring?

A notebook and pen, comfortable clothing, and genuine willingness to reflect honestly. Everything else is provided.

Will the session be recorded?

Yes, the full workshop is recorded, with participant consent obtained before recording begins. Sharing is always voluntary, and participants are asked to respect the privacy of others throughout the day.

How many people will attend?

Limited to 10, by design, so the facilitation can genuinely engage with each person’s situation.

What happens after the intensive?

You leave with your Identity Statement, Belief Reset, Values Hierarchy, and 90 Day Activation Plan, plus Mindshift Collective access and an accountability partner to keep building on it afterward.

What’s the refund or cancellation policy?

7 or more days before the workshop, full refund. Between 12 hours and 7 days before, 70% refund. Under 12 hours before, no refund, but you’ll be offered a complimentary Discovery Session and Mindshift Collective access instead. You can also transfer your registration to the next cohort.

The question isn’t only

“What should I do next?”

It’s

Who am I? And who do I want to become in the next chapter of my life?

Identity Shift Intensive · October 3, 2026 · Adelaide · Limited to 10 · $497

Reserve My Place → Book a Clarity Call →

You don’t need to have everything figured out before you arrive. You simply need to be willing to look honestly at where you are, and explore what’s possible from here.

Self Develop Life · selfdevelop.life · ABN 33 985 084 023 · Adelaide, South Australia
mahdi.nassiri@selfdevelop.life
Identity Shift Intensive · $497
Reserve My Place